27 de maio de 2010

AUSENCIA DE PUBLICIDADE II


By Stephen Wade
ASSOCIATED PRESS
9:50 a.m. May 22, 2005

BARCELONA, Spain – FC Barcelona, the last major European soccer team without advertising on its shirts, is about to sell out. And the message sewn into its uniforms will be uncommon.

Under a proposed five-year contract worth a reported $190 million, Barcelona's red-and-blue striped jerseys are expected to carry "Beijing" or "Beijing 2008" across the front next season. There will be no Olympic rings, but the Chinese capital – host of the 2008 Games – figures the message will get through.

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